Privacy Policy
Last Updated: September 2025
Welcome to the website (the “Site”) of Investor First LLC, doing business as Investor First Lending (“Investor First Lending,” “Company,” “we,” “us,” or “our”). This Privacy Policy explains how we collect, use, and protect information about visitors (“you,” “your,” or “user”) when you interact with our website, newsletter, affiliate program, social media channels, and related services (collectively, the “Services”).
By using the Services, you consent to the practices described in this Privacy Policy.
Information We Collect
Personal Information You Provide
We collect basic personal information that you voluntarily provide when using our Services, including:
Name
Email address
Phone number
For full loan applications, we use Arive, a secure third-party platform. When you apply for a loan through Arive, sensitive information (such as Social Security number, date of birth, income documentation, and financial records) is collected directly by Arive and governed by their privacy policies in addition to ours.
Information Collected Automatically
When you visit our Site, we and our service providers may automatically collect certain information through cookies, pixels, and other tracking technologies, including:
IP address, browser type, and operating system
Pages you visit and actions you take on our Site
Device identifiers and general location data
We use Google Analytics and the Facebook Pixel to understand usage and improve marketing efforts. You can control cookies and tracking preferences through your browser or device settings.
How We Use Your Information
We may use your information for the following purposes:
Provide Services: Deliver requested information, process inquiries, and facilitate loan services.
Operate and Improve: Maintain and improve our Site, Services, and customer experience.
Marketing and Communication: Send newsletters, promotional materials, and updates about our products and services (you may unsubscribe at any time).
Affiliate Program: Track and manage affiliate referrals. Affiliates are required to comply with this Privacy Policy when collecting and submitting information.
Legal and Security: Comply with applicable laws, respond to legal requests, protect rights and safety, and prevent fraud or misuse.
Disclosure of Information
We do not sell your personal information. We may share information as follows:
Affiliates and Subsidiaries: For purposes consistent with this Privacy Policy.
Vendors and Service Providers: With trusted third parties who assist in operating our business (e.g., CRM providers such as GoHighLevel, Arive for loan applications, marketing tools).
Business Transactions: In the event of a merger, sale, or transfer of assets.
Legal Requirements: When required to comply with law, legal proceedings, or to protect rights, property, or safety.
Children and Minors
Our Services are not directed to, and we do not knowingly collect information from, children under the age of 13.
Cookies and Tracking
We use cookies and tracking technologies (including Google Analytics and Facebook Pixel) to improve our Services, measure performance, and deliver relevant advertising. You may disable cookies through your browser settings, though some features of our Site may not function properly.
Telephone Consumer Protection Act (TCPA) Disclaimer
By providing us with a telephone number, including a mobile number, you expressly consent to receive communications from Investor First Lending and its affiliates and agents at that number. These communications may include calls, text messages, prerecorded or artificial voice messages, and calls made with an automatic telephone dialing system, about products or services offered by us.
Consent is not a condition of obtaining goods or services.
Calls and messages may incur charges from your mobile provider.
You may revoke consent at any time by emailing [email protected] or replying “STOP” to text messages.
Security
We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
State Privacy Rights
Residents of certain U.S. states may have additional rights under applicable state privacy laws. We will comply with such requirements as they apply to our business.
Other Terms and Conditions
Your use of the Services is subject to our Terms of Service, available at InvestorFirstLending.com/terms (if applicable).
Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The “Last Updated” date at the top of this page reflects the most recent changes. Continued use of our Services after changes are posted indicates your acceptance of the revised policy.
Contact Us
If you have any questions about this Privacy Policy or how we handle your information, please contact us at:
